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Super Bowl LIX isn’t just about the game between the Kansas City Chiefs and the Philadelphia Eagles — it’s also about the commercials.

Super Bowl ads are highly anticipated by viewers every year, and 2025 will be no different. If you’re a fan of the commercials, you’ll be happy to know that watching them is easy.

A detail of footballs at the NFL Experience fan festival ahead of Super Bowl LIX on February 07, 2025 in New Orleans, Louisiana.

Jamie Squire/Getty Images

The Super Bowl will be broadcast on Fox, starting at 6:30 p.m. ET on Sunday, February 9, 2025. If you’re watching on TV, you’ll see the ads live as they air during the game.

For online streaming, you can watch the Super Bowl on Fox’s official streaming platform, Fox Sports, or on popular services like Hulu + Live TV, Sling TV, YouTube TV, or FuboTV. These platforms will air the game and the commercials live.

USA Today‘s Ad Meter is also keeping track of ads and is even giving fans a chance to vote on their favorites like Alix Earle’s Carl’s Jr. promotion and Gordon Ramsay and Pete Davidson’s collaboration for HexClad cookware.

If you’re looking to catch up on all the ads after the game, most Super Bowl commercials are uploaded to YouTube and other video platforms.